Thursday, September 13, 2012

Being Inclusive - Business of Business !!!



Business is all about expansion and whether we do this by exploiting or inclusion is what that determines its success over long run because in this world, irrespective of whatever might be one’s immediate business there is only one business in reality that’s human wellbeing.

Over the last century, India has moved from the feudalistic to democratic leadership and now we are in need for Economic & Business leadership. In this context, it’s greater responsibility of the business leaders to conduct or expand their business by embracing and not disgracing or excluding the marginalized communities.

In a growing country like India with huge diversity in terms of Religion, Values, Skills and Needs . With regard to marginalized communities it's not that they aren't capable to perform,the challenge lies in providing right platforms to reflect their capability and grow.

Each clan is unique by itself and human potential left unexplored in marginalized communities is a biggest hurdle to the growth of individual and nation.Leaving behind 50 % of the population in the growth cloud would prove to be a disaster in terms of provoking terrorism, hunger and socio-economic imbalance.

On the other hand, marginalized communities are greatest potential that remain untapped by the business organizations in terms of capitalizing them on Market penetration, enhancing sales, human talent and building businesses by including them as stakeholders in various capacities.

Social Entrepreneurship is an emerging concept that provides a striking balance between lessening the socio economic divide and profits for the promoter. It’s very important that these entities not only make services and products available to the marginalized populace at affordable price, but also help them to create a self-sustained environment where people can learn, earn and grow to stand by their own on a long run without any handhold.

Inclusive business and economic policies would not only include the marginalized communities in the growth trajectory but also would make the expansion of business entity more purposeful.

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